How to Help Your Small Business Thrive During the Coronavirus by Elena Stewart

This is a guest post by certified life coach, Elena Stewart

It’s no surprise that the coronavirus lockdown is having a major impact on small businesses. As many retailers have been forced to close and consumers are hesitant to spend on non-essentials during this period of financial uncertainty, small businesses are struggling to stay afloat. Despite these setbacks, there’s a lot business owners can do to drive sales and prepare for reopening. From short-term cash flow strategies to in-store improvements, here are some effective ways to keep your business going during the pandemic.

Learn from Your Competition

Look for businesses that are managing to get by during the pandemic to find out which strategies might work for you.

• Small business retailers are driving immediate revenue by promoting gift cards, offering pre-orders, and discounting underperforming products.
• Restaurants have shifted their focus to take-out and delivery services.
• Service-based businesses are pivoting to virtual appointments, video calls, and contact-free home visits.
• Stores are offering in-store or curb-side pickup to encourage business during the pandemic.

Boost Your Online Presence

Due to the coronavirus, everyone is spending more time online. This is a great opportunity to increase your digital presence and reach new customers over the internet.

• Come up with new business strategies to connect with customers and drive sales online.
• Learn how to retain your customers and clients for repeat business.
• Stay active on social media to keep your customers engaged with your brand.
• Take steps to improve remote collaboration among your team members.

Improve Your Store

If your brick-and-mortar store is closed right now, take advantage of the downtime to make some upgrades!

• Increase your store’s curb appeal to attract more visitors.
• Rip out that drab flooring and install some inexpensive polyester or nylon carpeting.
• Consider expanding your business with in-store services.

If you’re worried about the impact the coronavirus shutdown will have on your business, you’re not alone. Small business owners around the world are struggling to cope as sales plummet. Just remember, things will recover! Take advantage of this time to boost your online presence and get your store ready for a strong reopening.

written by Elena Stewart
https://www.elenastewart.com/