I wouldn’t be surprised if my younger co-workers have wondered why I struggle with our office technology. And, honestly, who can blame them?

While they’re texting, updating spreadsheets, and juggling multiple CRMs – all at the same time, mind you – I’m still trying to find that stupid document I saved yesterday. Tech-savvy, I’m not. Unless by “tech-savvy” you mean crying in front of the Geek Squad. (Okay, I didn’t cry so much as hyperventilate. It was still embarrassing.)

What can I say? In this ever-evolving, culturally fluid century, I’m a time-lost relic; a woolly mammoth trying my best not to step on the toes of any “woke” hominids, be they Gen-Xers, Millennials, or whatever comes after them. (Bi-centennials? Gen-AI? Pretty sure the Terminators are in there somewhere.)

I, on the other hand, am part of the baby boomer generation, if just barely. I was born in 1964, the cut-off date for this massively large...

As businesses in various industries are slowly permitted to reopen throughout the country, many entrepreneurs are wondering how they can adapt their marketing strategies for this current phase of the pandemic recovery. Naturally, you want to let people know that you’re open for business again, but you don’t want to overspend on marketing, especially if your profits will be lower than usual this year.

These tips will guide you through the process of outlining a cost-effective marketing plan that can reach new customers and clients without going over your budget.

Revise Your Business Budget

Before you start brainstorming, you’ll need to revise your business budget to determine how much you can invest in marketing over the next few months. Re-opening your business and making changes to your marketing strategy will definitely require some up-front investment, even if your aim is to develop a budget-friendly advertising plan. That’s why...

Every business has a leader. In many cases, they call that person the CEO.

If you’re self-employed, even though you may not think of yourself as one, you most certainly are the CEO of your own business. 

Do you think of yourself as a CEO? If you do, then you are more likely to think like a CEO and to perform like one—in a way that consistently drives your business forward.  In this post, we’re covering some of the most important responsibilities of a CEO and the key ingredients that make CEOs exceptional at what they do.

The CEO Genome Project

It was a 10-year-study of the 2500 largest companies in the world with the purpose of determining what all top-performing CEOs have in common.  The 4 main characteristics shared by all of the most effective CEOs are:

• Decisive
• Engaging (with clients and employees alike)
• Adaptive
• Reliable

A CEO is also a visionary. As the leader of your business, you’re responsible for determining what your...

Years ago when I first got into business the internet, email and everything else related to it was in it’s infancy. There wasn’t social media or texting, and cell phones were just coming onto the scene.

The world has changed in recent years and so has the way we do business. Today’s we’re more connected than ever and as a result, our client’s attention is more valuable than ever. Our ability to capture AND KEEP the attention of a client is arguably the most valuable skill set we can develop.

How do you leverage the communication of today to capture AND KEEP the attention of your client’s so you can be sure you’re their go to person for the product and/or service you offer?

I learned this the hard way. The first time I invested in direct mail I got zero response. Well, except for my mom and one other client who both already planned on buying from me. For years I was the person who said, “I don’t email or call my clients”. I...

The cost and time it takes to attain new clients are much greater than what it takes to satisfy and generate orders from your current customer base.

Here are three things to consider when you want to drive repeat sales. In fact, these are important keys to implement BEFORE you begin driving repeat business. These are keys to preparing to drive it.

Key 1: Organization of Data
Key 2: Communication with Your Clients
Key 3: Systems for Efficiency and Leverage
 

Treat your customers like they are valuable now, and they'll become even more valuable in the future. Treat them like they have future value, and they will.

Click here to download a PDF of my notes from this message that you can review for details or even print if you'd like. 

Have questions?
Feel free to contact us using the contact link at the top of the page.

To have a successful marketing campaign, it helps to plan it out as it coincides with your goals, events, and promotions for the correlating time period.  Click the link below to download a document in which you can list out those parts of your calendar and decide what marketing pieces you'd like to add to your plan. 

Get Document Here