Years ago when I first got into business the internet, email and everything else related to it was in it’s infancy. There wasn’t social media or texting, and cell phones were just coming onto the scene.
The world has changed in recent years and so has the way we do business. Today’s we’re more connected than ever and as a result, our client’s attention is more valuable than ever. Our ability to capture AND KEEP the attention of a client is arguably the most valuable skill set we can develop.
How do you leverage the communication of today to capture AND KEEP the attention of your client’s so you can be sure you’re their go to person for the product and/or service you offer?
I learned this the hard way. The first time I invested in direct mail I got zero response. Well, except for my mom and one other client who both already planned on buying from me. For years I was the person who said, “I don’t email or call my clients”. I...
The cost and time it takes to attain new clients are much greater than what it takes to satisfy and generate orders from your current customer base.
Here are three things to consider when you want to drive repeat sales. In fact, these are important keys to implement BEFORE you begin driving repeat business. These are keys to preparing to drive it.
Key 1: Organization of Data
Key 2: Communication with Your Clients
Key 3: Systems for Efficiency and Leverage
Treat your customers like they are valuable now, and they'll become even more valuable in the future. Treat them like they have future value, and they will.
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To have a successful marketing campaign, it helps to plan it out as it coincides with your goals, events, and promotions for the correlating time period. Click the link below to download a document in which you can list out those parts of your calendar and decide what marketing pieces you'd like to add to your plan.