While they’re texting, updating spreadsheets, and juggling multiple CRMs – all at the same time, mind you – I’m still trying to find that stupid document I saved yesterday. Tech-savvy, I’m not. Unless by “tech-savvy” you mean crying in front of the Geek Squad. (Okay, I didn’t cry so much as hyperventilate. It was still embarrassing.)
What can I say? In this ever-evolving, culturally fluid century, I’m a time-lost relic; a woolly mammoth trying my best not to step on the toes of any “woke” hominids, be they Gen-Xers, Millennials, or whatever comes after them. (Bi-centennials? Gen-AI? Pretty sure the Terminators are in there somewhere.)
I, on the other hand, am part of the baby boomer generation, if just barely. I was born in 1964, the cut-off date for this massively large...
Emails have replaced handwritten notes, which are now looked upon as rare and curious relics from a bygone era.
Which, in an ironic twist of fate, is how those humble missives have gained newfound status to a generation unfamiliar with – yet at the same time, intrigued and inspired by - the simple act of sitting down and scrawling a quick note of thanks on a piece of nice stationery.
A recent survey of 2,000 American adults revealed that millennials not only appreciate writing more but are, surprisingly, more likely to keep hold of handwritten notes than those in their fifties.
And this same survey showed that nearly nine in ten millennials value handwritten notes more than alternative means of communication (i.e., texts and emails).
Yet for all that, handwritten notes continue to be extremely rare compared...
As businesses in various industries are slowly permitted to reopen throughout the country, many entrepreneurs are wondering how they can adapt their marketing strategies for this current phase of the pandemic recovery. Naturally, you want to let people know that you’re open for business again, but you don’t want to overspend on marketing, especially if your profits will be lower than usual this year.
These tips will guide you through the process of outlining a cost-effective marketing plan that can reach new customers and clients without going over your budget.
Before you start brainstorming, you’ll need to revise your business budget to determine how much you can invest in marketing over the next few months. Re-opening your business and making changes to your marketing strategy will definitely require some up-front investment, even if your aim is to develop a budget-friendly advertising plan. That’s why...