The Reinvigorated Appeal of Handwritten Notes

It’s no secret that we live in a world shaped and defined by technology. Communication is faster than ever, but also more impersonal.

Emails have replaced handwritten notes, which are now looked upon as rare and curious relics from a bygone era.

Which, in an ironic twist of fate, is how those humble missives have gained newfound status to a generation unfamiliar with – yet at the same time, intrigued and inspired by - the simple act of sitting down and scrawling a quick note of thanks on a piece of nice stationery.

Statistics Behind the Stationery

A recent survey of 2,000 American adults revealed that millennials not only appreciate writing more but are, surprisingly, more likely to keep hold of handwritten notes than those in their fifties.

And this same survey showed that nearly nine in ten millennials value handwritten notes more than alternative means of communication (i.e., texts and emails).

Yet for all that, handwritten notes continue to be extremely rare compared...

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Re-opening Your Business: 5 Tips for Designing a Cost-Effective Marketing Plan

As businesses in various industries are slowly permitted to reopen throughout the country, many entrepreneurs are wondering how they can adapt their marketing strategies for this current phase of the pandemic recovery. Naturally, you want to let people know that you’re open for business again, but you don’t want to overspend on marketing, especially if your profits will be lower than usual this year.

 

These tips will guide you through the process of outlining a cost-effective marketing plan that can reach new customers and clients without going over your budget.

 

Revise Your Business Budget

 

Before you start brainstorming, you’ll need to revise your business budget to determine how much you can invest in marketing over the next few months. Re-opening your business and making changes to your marketing strategy will definitely require some up-front investment, even if your aim is to develop a budget-friendly advertising plan. That’s why...

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