An Insiderā€™s Guide to Marketing to Baby Boomers

I wouldn’t be surprised if my younger co-workers have wondered why I struggle with our office technology. And, honestly, who can blame them?

While they’re texting, updating spreadsheets, and juggling multiple CRMs – all at the same time, mind you – I’m still trying to find that stupid document I saved yesterday. Tech-savvy, I’m not. Unless by “tech-savvy” you mean crying in front of the Geek Squad. (Okay, I didn’t cry so much as hyperventilate. It was still embarrassing.)

What can I say? In this ever-evolving, culturally fluid century, I’m a time-lost relic; a woolly mammoth trying my best not to step on the toes of any “woke” hominids, be they Gen-Xers, Millennials, or whatever comes after them. (Bi-centennials? Gen-AI? Pretty sure the Terminators are in there somewhere.)

I, on the other hand, am part of the baby boomer generation, if just barely. I was born in 1964, the cut-off date for this massively large...

Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.