How to Help Your Small Business Thrive During the Coronavirus by Elena Stewart

This is a guest post by certified life coach, Elena Stewart

It’s no surprise that the coronavirus lockdown is having a major impact on small businesses. As many retailers have been forced to close and consumers are hesitant to spend on non-essentials during this period of financial uncertainty, small businesses are struggling to stay afloat. Despite these setbacks, there’s a lot business owners can do to drive sales and prepare for reopening. From short-term cash flow strategies to in-store improvements, here are some effective ways to keep your business going during the pandemic.

 

Learn from Your Competition

 

Look for businesses that are managing to get by during the pandemic to find out which strategies might work for you.

 

  • Small business retailers are driving immediate revenue by promoting gift cards, offering pre-orders, and discounting underperforming products.
  • Restaurants have shifted their focus to take-out and delivery services.
  • Service-based...
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Be the CEO of Your Business

Every business has a leader. In many cases, they call that person the CEO.

If you’re self-employed, even though you may not think of yourself as one, you most certainly are the CEO of your own business. 

Do you think of yourself as a CEO? If you do, then you are more likely to think like a CEO and to perform like one—in a way that consistently drives your business forward.  In this post, we’re covering some of the most important responsibilities of a CEO and the key ingredients that make CEOs exceptional at what they do.

 

The CEO Genome Project

It was a 10-year-study of the 2500 largest companies in the world with the purpose of determining what all top-performing CEOs have in common.  The 4 main characteristics shared by all of the most effective CEOs are:

  • Decisive
  • Engaging (with clients and employees alike)
  • Adaptive
  • Reliable

A CEO is also a visionary. As the leader of your business, you’re responsible for determining what your...

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