And how many of them do you remember? Not just a blurry image of a barely-remembered face, but truly remember at least some details of their unique life and the impression they made on yours?
It’s easy to become just another random face in the parade of life. But if you want to succeed, you need to stand out from the crowd. You need to leave a lasting impression. You need to become… Unforgettable.
Is it a super-power—The ability to turn invisible, but in reverse?
And not just for a moment, but to remain vibrant in someone’s memory even when you’re no longer in close proximity, either in time or space.
The good news is, you don’t need to be bombarded with radiation or travel to a mystical dimension to gain this amazing ability. The secrets to attaining unforgettability are actually quite simple. Here are just a few.
How do we earn repeat business and referrals?
Loyal clients - or at least highly satisfied clients - are the ones more likely to buy from us again, refer others to us, and spread good word of mouth about our business.
Implementing the three strategies below (or reviewing how you're already executing them to determine if there’s further fine-tuning required) will help you in this endeavor.
It’s so simple and yet so often overlooked. Beyond our most basic physiological needs such as food and water, human beings also crave emotional sustenance such as love and affirmation. Love can be described as a sense of connection, and affirmation includes respect and recognition. So, finding ways to communicate to your clients (both existing and prospective) that you appreciate them and celebrate their positive qualities goes a long way to meeting that psychological need we all possess.
Whether you demonstrate your appreciation with a thoughtful gift or kind...
What words might you use to describe the ideal entrepreneur?
Creative? Innovative? Risk-taker? Visionary? Sounds about right.
The word “organized,” on the other hand, probably doesn’t leap instantly to mind. Though “organization” doesn’t get the blood-pumping in the same way that, say, “record-breaking quarterly profits” does, creating and maintaining an organizational system (or systems) is a key to unlocking efficiency and productivity. And efficiency and productivity will put you on the fast track to those record-breaking quarterly profits.
“But I’m not an organized person,” you may be saying to yourself.
Join the club. You’re probably not an insanely wealthy tycoon and philanthropist, either (not yet, at least), but you’re not going to let that little fact stop you from becoming one. You can become...
Modern technology has made life easier in many ways. However, it can also introduce new threats. Cybercrime is an excellent example. As a small business owner or entrepreneur, it's critical to educate yourself about cybersecurity threats that could derail your business operations or put sensitive data at risk. TechRadar reveals that attacks against small businesses have increased since the COVID-19 pandemic. Educate yourself to stay safe. You can begin with these suggestions:
Your business devices, software accounts, and email should all be password protected to prevent potentially malicious third parties from gaining access to your data. Consumer Reports offers actionable tips for creating strong passwords, like including upper and lower-case letters along with numbers and symbols. Also, they advise against "recycling" passwords. You should further change passwords if you suspect a breach of any kind....
A Friendly Note on Taking Notes
A friend of mine is a talented salesperson (especially repeat sales). In fact, he often has other sales people shadow him in order to improve their own sales skills. Some of the things these observers commonly notice are how well organized he is, as well as how friendly, at ease, and knowledgeable he comes across. But each person also walks away with a few unique takeaways.
When a recent visitor who was watching my friend call clients was asked what he noticed, he said, “Every person who answered knew who he was, and every conversation picked up where it had left off…from years before, in some cases!”
What would it do for your business if you could pick up every conversation where it left off no matter how long it’s been since you last spoke? It’s a surprisingly easy thing to do when you have a good system, and it makes an incredibly positive impression on the person with whom you’re...
End-user focused industries (such as travel, home products and services, and healthcare) should be focused on client satisfaction. If you run a business in such fields, streamlined operations are essential. Interruptions can leave customers stranded, annoyed, and looking to your competitors to get their needs met. Luckily, technology can help you solve problems quickly to keep your business going without a hitch. It can also make day-to-day operations easier, simplifying life for your employees and your clients. Here's a peek at how tech can help.
No matter what you provide, your business runs on customer payments. Technology allows you to make life more convenient for your customers by offering a greater diversity of payments. Business.com recommends cutting-edge payment methods for businesses, like mobile point of sales (mPOS). Contactless payments have also seen a surge in popularity due to the COVID-19 pandemic, according to Forbes....
Your small business is a living entity. It requires sustenance, attention, and health maintenance. Best practice is a collective of wisdom and sage advice for improving the quality of life for small businesses. Following these practices can make your company thrive.
An important aspect of a thriving small business is collaboration with other local entities. Collaboration offers mutual benefits and credibility within the community. Establishing a reputation in your community as a reliable business resource can positively impact longevity. Being credible and trustworthy is a best practice that small business owners can aspire to in the long term, and it starts with a daily commitment to excellence.
Collaboration can be as simple as two neighboring businesses offering expanded hours and complementary goods, or as complex as planning a fundraiser with a local non-profit to support community needs. If you are interested in a more...
As businesses in various industries are slowly permitted to reopen throughout the country, many entrepreneurs are wondering how they can adapt their marketing strategies for this current phase of the pandemic recovery. Naturally, you want to let people know that you’re open for business again, but you don’t want to overspend on marketing, especially if your profits will be lower than usual this year.
These tips will guide you through the process of outlining a cost-effective marketing plan that can reach new customers and clients without going over your budget.
Before you start brainstorming, you’ll need to revise your business budget to determine how much you can invest in marketing over the next few months. Re-opening your business and making changes to your marketing strategy will definitely require some up-front investment, even if your aim is to develop a budget-friendly advertising plan. That’s why...
There are very few things in life that we have full control over. Even with the best-laid plans and hard work, you may still find yourself without a job and struggling to make ends meet, all because of circumstances that are often beyond your control. It’s never a pleasant situation to be in, and you may find yourself mired in grief and despair.
But of course, if there’s one thing that you can control, it’s how you approach the hand that life dealt you, and no doubt, you are going to want to find ways to continue earning an income while in between jobs—and maybe even find a worthwhile career while you’re at it. Thankfully, there’s no shortage of ways you can do exactly that, thanks to modern technology. Needless to say, it will serve you very well, indeed, to make use of the tools and resources that are, more often than not, literally at your fingertips. Here’s how.
A job lost, regardless if...
A sizable piece of running an effective and cohesive team relies on a leader’s ability to influence the behavior of the whole team. We’re going to outline some of the key steps you can take toward being this kind of influencer.
1 - Setting clear expectations
2 - Encouraging an atmosphere of respect in your office
3 - Emphasizing the process over the result
4 - Being the example
Communicate clear expectations and give context for those expectations
If your team members know precisely what you expect, and why it matters, they’re better able to hold themselves accountable for meeting those expectations. If each person is aware of those 2 things – the desired outcome and why it’s important - they can discern for themselves the “how.” This both aligns your employees with your business goals and gets them engaged in achieving them.
A simple activity to do is to get your team together and have them all share with you what they...