Improving Your Email Deliverability

Spam – it’s everywhere.

Spammers (don’t get me started) are cramming our inboxes with an endless stream of junk mail, and have been since the Internet was in digital diapers. To combat this, safeguards have been put in place to screen out these unsolicited emails from non-existent Nigerian princes and fly-by-night pharmaceutical companies.

And that’s a good thing. Unfortunately, spammers don’t give up so easily and these spam filters – try as they might - can’t always discern between junk mail and our own legitimate emails we’re trying to disseminate to a list of recipients. Which is why a certain percentage of our emailed messages get tagged as spam and are undelivered or relegated to a junk/spam folder.

But don’t despair, mon frere. There are tips you can learn and techniques you can master that will help shepherd your emails to their ultimate destination. But to grasp them will mean taking a deep dive into the world of email...

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The Reinvigorated Appeal of Handwritten Notes

It’s no secret that we live in a world shaped and defined by technology. Communication is faster than ever, but also more impersonal.

Emails have replaced handwritten notes, which are now looked upon as rare and curious relics from a bygone era.

Which, in an ironic twist of fate, is how those humble missives have gained newfound status to a generation unfamiliar with – yet at the same time, intrigued and inspired by - the simple act of sitting down and scrawling a quick note of thanks on a piece of nice stationery.

Statistics Behind the Stationery

A recent survey of 2,000 American adults revealed that millennials not only appreciate writing more but are, surprisingly, more likely to keep hold of handwritten notes than those in their fifties.

And this same survey showed that nearly nine in ten millennials value handwritten notes more than alternative means of communication (i.e., texts and emails).

Yet for all that, handwritten notes continue to be extremely rare compared...

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FAQs for Business Owners Considering Buying Commercial Real Estate

Your business is thriving. You may even be looking to expand your current location. Before you do, you may have a few questions about commercial real estate. Questions like…

Do I Really Need to Work with Professionals?

You may be thinking of cutting your expenses by cutting out agents, brokers, and other professionals. Before you decide, make sure you are aware that there are a lot of steps involved with commercial real estate transactions and countless tiny details. Going it alone increases the odds of missing one or making costly mistakes.

What is The Difference Between an Agent and a Broker?

It’s helpful to understand key differences between real estate brokers and agents. Then you will have an easier time deciding which one you may need.

 

How do I Find Reliable Contractors to Help with Repairs?

Unless you plan to invest in real estate property that needs no repairs or upgrades, you may also want to do some homework on how to build your professional real...

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Winning by Mastering Your Failure Response

Everybody loves a winner.

We can’t get enough of them. Our culture celebrates them, rewards them, idolizes them. We wear their jerseys, follow their stock tips, and flock to their movies. And, oh yes, we buy their books, eager to discover the secrets of their success.

We love about hearing from those winners. When they open up and reveal their secrets, they don’t just share the positive qualities that helped them succeed—work ethic, education, persistence, etc.

Every successful person has positive traits we can learn from.

And…

Every successful person has failed in some (or multiple) ways.

Oftentimes, there’s even more to share about their failures. When they list the mistakes they made, and more importantly, how they learned to move past them while also embracing the insights and opportunities those set-backs provided them…that’s where the real gold is and the more interesting part of their story.

Learning how to deal with...

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Unforgettable Strategies for Leaving a Lasting Impression

How many people do you meet in a day? A month? A year? A lifetime?

And how many of them do you remember? Not just a blurry image of a barely-remembered face, but truly remember at least some details of their unique life and the impression they made on yours?

It’s easy to become just another random face in the parade of life. But if you want to succeed, you need to stand out from the crowd. You need to leave a lasting impression. You need to become… Unforgettable.

Is it a super-power—The ability to turn invisible, but in reverse?

And not just for a moment, but to remain vibrant in someone’s memory even when you’re no longer in close proximity, either in time or space.

The good news is, you don’t need to be bombarded with radiation or travel to a mystical dimension to gain this amazing ability. The secrets to attaining unforgettability are actually quite simple. Here are just a few.


5 Tips to Becoming Unforgettable


1. Take an Interest

It’s...

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3 Tips to Build Customer Loyalty and Generate Referrals

How do we earn repeat business and referrals?

Loyal clients - or at least highly satisfied clients - are the ones more likely to buy from us again, refer others to us, and spread good word of mouth about our business.

Implementing the three strategies below (or reviewing how you're already executing them to determine if there’s further fine-tuning required) will help you in this endeavor.


1. Express appreciation

It’s so simple and yet so often overlooked. Beyond our most basic physiological needs such as food and water, human beings also crave emotional sustenance such as love and affirmation. Love can be described as a sense of connection, and affirmation includes respect and recognition. So, finding ways to communicate to your clients (both existing and prospective) that you appreciate them and celebrate their positive qualities goes a long way to meeting that psychological need we all possess.

Whether you demonstrate your appreciation with a thoughtful gift or kind...

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Improve Efficiency, Productivity, and Delegation by Implementing Five Systems

 

What words might you use to describe the ideal entrepreneur? 

Creative?  Innovative?  Risk-taker?  Visionary?  Sounds about right. 

 

The word “organized,” on the other hand, probably doesn’t leap instantly to mind.  Though “organization” doesn’t get the blood-pumping in the same way that, say, “record-breaking quarterly profits” does, creating and maintaining an organizational system (or systems) is a key to unlocking efficiency and productivity.  And efficiency and productivity will put you on the fast track to those record-breaking quarterly profits. 

 

“But I’m not an organized person,” you may be saying to yourself. 

 

Join the club.  You’re probably not an insanely wealthy tycoon and philanthropist, either (not yet, at least), but you’re not going to let that little fact stop you from becoming one.  You can become...

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Cybersecurity 101 for Entrepreneurs and Small Business Owners

Modern technology has made life easier in many ways. However, it can also introduce new threats. Cybercrime is an excellent example. As a small business owner or entrepreneur, it's critical to educate yourself about cybersecurity threats that could derail your business operations or put sensitive data at risk. TechRadar reveals that attacks against small businesses have increased since the COVID-19 pandemic. Educate yourself to stay safe. You can begin with these suggestions:

 

Use strong passwords for all of your business accounts and devices.

 

Your business devices, software accounts, and email should all be password protected to prevent potentially malicious third parties from gaining access to your data. Consumer Reports offers actionable tips for creating strong passwords, like including upper and lower-case letters along with numbers and symbols. Also, they advise against "recycling" passwords. You should further change passwords if you suspect a breach of any kind....

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How Note-taking Can Help You Succeed in Business

A Friendly Note on Taking Notes

 

A friend of mine is a talented salesperson (especially repeat sales). In fact, he often has other sales people shadow him in order to improve their own sales skills. Some of the things these observers commonly notice are how well organized he is, as well as how friendly, at ease, and knowledgeable he comes across. But each person also walks away with a few unique takeaways.

 

When a recent visitor who was watching my friend call clients was asked what he noticed, he said, “Every person who answered knew who he was, and every conversation picked up where it had left off…from years before, in some cases!”

 

What would it do for your business if you could pick up every conversation where it left off no matter how long it’s been since you last spoke? It’s a surprisingly easy thing to do when you have a good system, and it makes an incredibly positive impression on the person with whom you’re...

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How to Use Technology to Increase Customer Satisfaction

End-user focused industries (such as travel, home products and services, and healthcare) should be focused on client satisfaction. If you run a business in such fields, streamlined operations are essential. Interruptions can leave customers stranded, annoyed, and looking to your competitors to get their needs met. Luckily, technology can help you solve problems quickly to keep your business going without a hitch. It can also make day-to-day operations easier, simplifying life for your employees and your clients. Here's a peek at how tech can help.

 

Streamline your payment processes

No matter what you provide, your business runs on customer payments. Technology allows you to make life more convenient for your customers by offering a greater diversity of payments. Business.com recommends cutting-edge payment methods for businesses, like mobile point of sales (mPOS). Contactless payments have also seen a surge in popularity due to the COVID-19 pandemic, according to Forbes....

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