Improving Your Email Deliverability

Spam – it’s everywhere.

Spammers (don’t get me started) are cramming our inboxes with an endless stream of junk mail, and have been since the Internet was in digital diapers. To combat this, safeguards have been put in place to screen out these unsolicited emails from non-existent Nigerian princes and fly-by-night pharmaceutical companies.

And that’s a good thing. Unfortunately, spammers don’t give up so easily and these spam filters – try as they might - can’t always discern between junk mail and our own legitimate emails we’re trying to disseminate to a list of recipients. Which is why a certain percentage of our emailed messages get tagged as spam and are undelivered or relegated to a junk/spam folder.

But don’t despair, mon frere. There are tips you can learn and techniques you can master that will help shepherd your emails to their ultimate destination. But to grasp them will mean taking a deep dive into the world of email...

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