How do we earn repeat business and referrals?

Loyal clients - or at least highly satisfied clients - are the ones more likely to buy from us again, refer others to us, and spread good word of mouth about our business.

Implementing the three strategies below (or reviewing how you're already executing them to determine if there’s further fine-tuning required) will help you in this endeavor.

1. Express appreciation

It’s so simple and yet so often overlooked. Beyond our most basic physiological needs such as food and water, human beings also crave emotional sustenance such as love and affirmation. Love can be described as a sense of connection, and affirmation includes respect and recognition. So, finding ways to communicate to your clients (both existing and prospective) that you appreciate them and celebrate their positive qualities goes a long way to meeting that psychological need we all possess.

Whether you demonstrate your appreciation with a thoughtful gift or kind...