Two big factors determine how much a business will grow. Don’t get me wrong, there are a hundred other factors to growing business and revenues, but these two lead the way in any business and any industry.
The two factors are:
Your mind may already be coming up with arguments.
What about market share? Effective marketing? Supply and demand?
Margin? Surely some things are more important than personal growth?
Let’s look at an example.
Do you remember Blockbuster video? In 2004, they were the giants in their industry. They had 9000 stores, 60,000 employees, and millions of customers. Then the industry started to change, bringing Netflix and Redbox into the market. The founder of Netflix met with the CEO of Blockbuster and offered an affiliation that would serve both companies, but Blockbuster took their ball and went home.
Even though the CEO of...