We are all in sales. Title or no title, we need to influence family, customers, team members and other people who support our life and business toward helping us accomplish a common mission. Today’s world is more connected, competitive, and distracted all at the same time. Our ability to authentically connect with people is arguably the most valuable skill we can develop. I’ve been in sales for over 15 years. Whether I was meeting with a prospect, speaking from a stage or running a group workshop it was becoming increasingly harder to complete a presentation without losing their focus. I felt like I was in the midst of a zombie invasion, striving to survive in a world of people wandering around reacting to every bing, buzz and ding of the little pocket computers. I was still closing enough sales to win a couple national championships; but I felt like I was pulling teeth sometimes! I began studying other masters in my industry who were competing at the same level but were getting sales faster. What I learned helped me cut my sales cycle in half without losing revenue and significantly increased the long-term loyalty and attention of every client. Making sure these five steps are part of every sales experience can help keep people’s attention, make sales faster and secure long term loyalty with each client.
Every customer and potential customer should walk away feeling like they had a best in class experience. When they do, they’ll be excited about paying attention when you follow up. And you’ll feel great about having a new client. This process can facilitate the energy needed to consistently create that type of selling experience. What can you do to better connect with your clients throughout the sales process? Please share your comments and feedback in the comments section below and share this post with someone who needs it!