End-user focused industries (such as travel, home products and services, and healthcare) should be focused on client satisfaction. If you run a business in such fields, streamlined operations are essential. Interruptions can leave customers stranded, annoyed, and looking to your competitors to get their needs met. Luckily, technology can help you solve problems quickly to keep your business going without a hitch. It can also make day-to-day operations easier, simplifying life for your employees and your clients. Here's a peek at how tech can help.
No matter what you provide, your business runs on customer payments. Technology allows you to make life more convenient for your customers by offering a greater diversity of payments. Business.com recommends cutting-edge payment methods for businesses, like mobile point of sales (mPOS). Contactless payments have also seen a surge in popularity due to the COVID-19 pandemic, according to Forbes. This desire for more hygienic and safe means of payment is likely to continue going forward.
When it comes to new payment methods, security is a top concern. Technology can also help safeguard your business and your customers in this regard. Online payments are one common issue dealt with by travel, tourism, and healthcare businesses alike. FIS Global highlights noteworthy online payment security measures worth considering, such as an address verification system. AVS verifies a customer's billing address against the cardholder data held by their bank. This added safety measure will be valued by customers and will protect your business against potential fraud.
Sometimes technology can simply help to make daily life easier — for you and your clients. Tech tools are often handy for automating repetitive tasks and saving you time, stress, and manpower. On Deck identifies business tasks that may be automated, like tracking website traffic, social media posting, and email responding. This will free up your resources, allowing you to dedicate more attention to your clients. If you want to harness the full power of such technologies, you can hire someone with those skills or further educate yourself. An online computer science degree can give you the skills you need.
Top-quality customer service will foster loyalty among clients. Technology can help in this regard, too. Biz Fluent explains that technology can speed up communications and increase convenience. Say a customer has a problem with your business product or service, for instance. In the past, they may have had to call a customer helpline and wait until a service representative attended to their needs. Today, tools like automated chatbots can offer immediate solutions for many problems. Not convinced? Chatbot technology has gotten so advanced, it's been used to support healthcare pros with COVID-19 diagnoses.
Big data is another practical tool you can use to enhance the customer experience and make your business stand out from the crowd. Jigsaw Academy explains that big data allows businesses to get to know their customers better. This allows you to better tailor marketing campaigns according to their interests, for example, or plan retargeting initiatives. Big data allows your organization to track trends in customer behavior.
Not ready for big data yet, that’s ok. Start with any data—tracking customer (and/or prospect) information is an important first step. If you don’t have a CRM, that’s one of the first things you’ll want to add to your business tools.
These are just a few examples of how technology can help your business thrive. There is a wealth of modern tools available to you. With a bit of research, you can discover which options will best enhance your operations.
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Article by Gloria Martinez, womenled.org
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