As businesses in various industries are slowly permitted to reopen throughout the country, many entrepreneurs are wondering how they can adapt their marketing strategies for this current phase of the pandemic recovery. Naturally, you want to let people know that you’re open for business again, but you don’t want to overspend on marketing, especially if your profits will be lower than usual this year.
These tips will guide you through the process of outlining a cost-effective marketing plan that can reach new customers and clients without going over your budget.
Before you start brainstorming, you’ll need to revise your business budget to determine how much you can invest in marketing over the next few months. Re-opening your business and making changes to your marketing strategy will definitely require some up-front investment, even if your aim is to develop a budget-friendly advertising plan. That’s why...
There are very few things in life that we have full control over. Even with the best-laid plans and hard work, you may still find yourself without a job and struggling to make ends meet, all because of circumstances that are often beyond your control. It’s never a pleasant situation to be in, and you may find yourself mired in grief and despair.
But of course, if there’s one thing that you can control, it’s how you approach the hand that life dealt you, and no doubt, you are going to want to find ways to continue earning an income while in between jobs—and maybe even find a worthwhile career while you’re at it. Thankfully, there’s no shortage of ways you can do exactly that, thanks to modern technology. Needless to say, it will serve you very well, indeed, to make use of the tools and resources that are, more often than not, literally at your fingertips. Here’s how.
A job lost, regardless if...
A sizable piece of running an effective and cohesive team relies on a leader’s ability to influence the behavior of the whole team. We’re going to outline some of the key steps you can take toward being this kind of influencer.
1 - Setting clear expectations
2 - Encouraging an atmosphere of respect in your office
3 - Emphasizing the process over the result
4 - Being the example
Communicate clear expectations and give context for those expectations
If your team members know precisely what you expect, and why it matters, they’re better able to hold themselves accountable for meeting those expectations. If each person is aware of those 2 things – the desired outcome and why it’s important - they can discern for themselves the “how.” This both aligns your employees with your business goals and gets them engaged in achieving them.
A simple activity to do is to get your team together and have them all share with you what they...
It’s no surprise that the coronavirus lockdown is having a major impact on small businesses. As many retailers have been forced to close and consumers are hesitant to spend on non-essentials during this period of financial uncertainty, small businesses are struggling to stay afloat. Despite these setbacks, there’s a lot business owners can do to drive sales and prepare for reopening. From short-term cash flow strategies to in-store improvements, here are some effective ways to keep your business going during the pandemic.
Learn from Your Competition
Look for businesses that are managing to get by during the pandemic to find out which strategies might work for you.
PsycologyToday.com says RESILIENCE is the process of being able to adapt well and bounce back quickly in times of stress. It involves developing thoughts, behaviors, and actions that allow you to recover from traumatic or stressful events in life.
In our most recent blog post, I covered the qualities of businesses that are resilient - that survive and grow - even in the event of an economic recession. One thing is clear... part of what makes a company resilient is having a leader that is resilient, and in this post I'm going to cover resilience as a personal skill, what it is and how to build it up.
Psychologist Susan Kobasa says resilient...
With the various components affecting our modern business environment, such as geopolitics, economic cycles, globalization of the workforce and supply chains, and fast-changing technology... a higher volatility in our business environment IS the new NORM.
Building resilience skills will help you when the economy is on shaky ground AND will also serve you when the economy is back to something closer to "normal." In this blog post, I'm going to cover what resilience looks like for businesses, and I'll follow it up with a second post on building your own personal resilience.
Both studied how major economic downturns affected companies and what those companies did to get through recessions successfully, and in some cases, came out the other side of it in better standing than they were when the economic downturn began.
*Study 1: 1100 companies, range of industries and ...
Maybe you’re currently experiencing a unique opportunity to slow down (you’re in the midst of a job change, you’re stuck at home during a pandemic, you’re tight on cash, your relationship just ended, you’re healing from an injury, or you just made the decision to give yourself the gift of me-time. Or maybe you’re busier than ever and are realizing you need some of that coveted me-time.
Regardless of what the cause is…whether it's outside of your control or a conscious choice you’re making to take some time for yourself…having time to plan your next FIRST or BEST is not only healthy but also a great way to prepare for a significant step forward in your life.
Why do I say it’s significant? Let me answer you with a question.
Do you remember your first kiss?
How about the first time you made a sale?
Or the first time you rode a roller coaster or bungee jumped off a bridge?
Do you remember when you ran your fastest...
You’ve heard this quote before, right? “People don't care how much you know, until they know how much you care [about them]."
It has been attributed to many people including Theodore Roosevelt, John Maxwell, and Earl Nightingale, but who said it first isn’t important. What’s important is that you understand it and benefit from its message.
Being in a tech-connected world means higher levels of competition than ever before. Customers can easily find your competitors online, they can buy products and services with the click of a button, and they can read the opinions of clients you’ve previously worked with. That means the days of being able to be a jerk and still be professionally successful are running out.
However, you don’t have to be a jerk for this principle to apply to you. Customers no longer have to be repulsed by someone to make them decide to take their business elsewhere. Back in the day when you were the...
Every business has a leader. In many cases, they call that person the CEO.
If you’re self-employed, even though you may not think of yourself as one, you most certainly are the CEO of your own business.
Do you think of yourself as a CEO? If you do, then you are more likely to think like a CEO and to perform like one—in a way that consistently drives your business forward. In this post, we’re covering some of the most important responsibilities of a CEO and the key ingredients that make CEOs exceptional at what they do.
It was a 10-year-study of the 2500 largest companies in the world with the purpose of determining what all top-performing CEOs have in common. The 4 main characteristics shared by all of the most effective CEOs are:
A CEO is also a visionary. As the leader of your business, you’re responsible for determining what your...
How many times have you tried to stop eating sugar? Or start exercising? Or spend less time on your phone? Or read more books? Or save money? Or one of many other actions you label as good for you or more in alignment with who you want to be?
Why is it hard to create one good habit?
And why is quitting a bad habit so difficult?
To stop doing something we know doesn’t serve us should be easy, shouldn’t it?
Those are questions most of us have asked ourselves a time or two. One reason why this topic is so important is because it applies to us all.
When you understand your behavior, it becomes easier to change. There are a few key steps that’ll help you make or break habits, and understanding how a habit works in your brain is the first step.
A habit is something you’ve repeated enough times that it became ingrained in your neural pathways so that you do it without consciously thinking about doing it or how to do it.